Dennis Bukantis Marketing

If you're a product marketer, then you're faced with the same sales and marketing challenges that most are. Then the content of this page is designed for you.

See, several years ago I decided that almost all mass marketing techniques would no longer work..I was tossing money into a black hole for massive advertising campaigns including print media of all kinds, fax blasts, email blasts...all with the same results - lousy!

One of the most important things that I learned was that any of these advertising campaigns, even though they were costly and looked very impressive, they failed to do the most important thing - that was, to get the prospect or customer to read them. For example, my slick, direct mail piece was only one of a handful that he or she may have received in their stack of mail that day and usually never got read and worse- got tossed before it was even opened! The popular statistics that ad agencies and direct mail producers confidently brag on of 2% of a given piece will be converted into new business is ok, but in reality it's more like 1/2 of 1% conversion rate. If marketers were actually getting 2%, then what happened to the other 98%? Where'd they go? What happen?

A number of years ago while recovering from a major health issue, I decided to work constructively on what has turned out to be my proprietary marketing tools, FireStorm Marketing. I knew that if I was to recover enough to go back to work that I would do it quite a bit differently this time around. Fortunately, I did recover and was able to prove out the tools of FireStorm Marketing in a couple of businesses and now I'm ready to share these proven methods to product marketers across the globe.

Why did I pick the name of FireStorm Marketing? I chose this name because I drew on the basic principles of starting an actual fire. Remember when you were a Boy Scout or even Girl Scout? You learned the basics of making a fire out in the woods to stay warm and cook your meals. It was a matter of survival if you will..and these same principles I found, were very instructive to marketers! They're so important, as if your life depended on it!

As a way of introducing you to these sound sales and marketing tools, please consider purchasing any of these Grey Papers. Since I'm not set up with PayPal for this purpose, I'll trust you and attach your choice of Grey Papers to an email. You can simply mail me a check. The cost of each Grey Paper is $12.95. If you would like any of these papers that are printed on high-quality Grey Bond delivered to you at your mailing address, please include $1.85 for each two papers. We'll also toss in a complimentary package of our favorite brand of seasoning salt from the folks over at AshleyFamous.com

The Sales and Marketing Papers of Dennis Bukantis
FireStorm Marketing

Touch It With A Match - Starting a fire to survive in today's cold economy. Giving people an experience with your product, services and their benefits. FREE with this paper you'll also get - The Mass Marketing Crisis that Money Won't solve.

The Sales Success Playbook - Lessons from the late NFL coach, Vince Lombardi! A success playbook for sure!
FREE - Seeing It Two Ways

Conditions For Staying Competitive - Staying competitive in your marketplace is important...even moreso is keeping your company authentic!
FREE - Keeping Your Marketing Authentic

The Art of The Short Story - Putting the personal into your Sales Story and message! It works!
FREE - Blurring Your Business in today's connected economy

The Tribal Approach - I believe that this is sin qua non for today's marketer...well proven techniques!
FREE - Six Principles for Blurring Your Business


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